How To Get Google Adwords Certification? The Google AdWords Certification makes you professionally compatible and is usually taken by people who are already acquainted with the fundamental and advanced features of AdWords. In fact, this certification offers you the recognition of being identified as an expert when it comes to online advertisements as far as […]
How To Get Bing Certification? Before getting into the details of acquiring a Bing certification, it is good to address the importance of this accredited program. The presence of Bing is undeniable in the world of search engine marketing and becoming an accredited professional takes you a step ahead among your competitors. As a matter […]
How To Become Google Analytics Certified? Google Analytics certification intends to make users of AdWords and Analytics acquire more knowledge and know their full potential. How important is it to get acquainted with this new program or certification? If you are already using Analytics, it is good to acquire more expertise by taking a course […]
The Google AdWords certification program intends to test the practices that are followed in the world of online advertising. Broadly speaking, you become acquainted with the following topics when you take the examination for getting this certification: Setting up and managing ad campaigns Tactics of optimization Different aspects of measurement and advertising on the internet […]
In entice to widen G+ popularity; Google is coming up with yet another feature which views counter which would show you the total number of views spawn on your profile, posts or photos. Being ingenious! I guess this update would shrug off the ghost-town labeling of Google+. Here, you will be seeing the sum of views generating since October 2012.
Though Google has not made any official announcement about the change, but, yes, it purely let somebody see how many times, his/her profile has been perceived by other people in network. This reconsideration is a part of boosting activities on this esteemed social platform just like Twitter which have already been experimented by launching number of views on tweets.
It’s an awesome saying, “A Picture Paints A Thousand Words”. If it’s true then, what would be your verdict about videos? I feel somewhat they are supposed to be more communicative than pictures. Eagerly, if I affix Facebook Ads with videos, won’t it be an awesome blend guys, predominantly for advertisers. How? Let me illuminate.
We all are witnesses of seeing Facebook as a doozy social media platform engaging billions of audiences. It has been amusing all its users through its thriving social sharing traits. It’s also being a huge platform for advertisers to endorse various products & services through different types of ads & its pretty much hassle free to locate targeted audience on Facebook as well.
Most of Google Adwords marketers have been in the same boat since to analyze visitor flow of multiple Adwords account was unfeasible with single Analytics account. When someone had many Adwords accounts to handle, it was really weighty to have a deep assessment of all the accounts. Therefore, to judge the efficacy of accounts was not a dime a dozen.
That’s why in subsequent weeks, Google is coming up with an amazing process. It’s about a new linking process of all of your Google Adwords accounts under a MCC (My Client Center) account with that of a single Analytics property. Thereby, Google Adwords users would be able to have profound insights of their ad campaigns through Google Analytics. Means, overview of visitors’ traffic to your website through multiple Adwords account would be by far scrutinized through an Analytics account.,/p>
It’s pretty distressing when you don’t comprehend & things often walk off out of your control. Same thing happens with lots of PPC campaign makers when they look at the Search Query Reports (SQR) & get traumatized at the cringe keywords depleting their account. I too have one of the guilty-pleasures. Once, I saw lots of keywords in SQR which actually entailed nothing the for campaign.
For that reason, I thought, it’s imperative to boast list of negative keywords for your ad campaign preventing your ads to appear on SERPs when search queries contain desired keywords but are followed by undesired terms not apt for your website or business.
Having negative keyword list is vital for any of the PPC campaigns & one should possess an entire list of negative keywords. People are often concerned with more conversions & higher clicks but they don’t even bother to mention negative keywords which are obligatory to efficiently run an Adwords campaign.
You might not think your site is in eyes of hackers, do not amaze on that because it is common. Large number of hackers is waiting to exploit the entire site which is available on server.
On regular basis, cyber criminals are waiting to compromise thousands of websites. We often do not recognize because hacks are hidden from users and it will harmful for site owner as well as page visitor.
One common tactics they use to hack the site is, redirecting your site link to any fake website. By this way they take advantage from your customer. If you diagnose that your sites has been hacked by hackers then fix your site problem as soon as possible.
Online Reputation Management
Maintaining reviews, ratings & comments is often pervasive in search marketing process but Online Reputation Management (ORM) is much more important than this & can exert wider impact on dignity of website or business.
ORM is basically a managing process through which company manages the criticisms, complaints or other issues arising from customers or users related to company’s products or services. It’s pretty much common to have issues with customers. But it depends on the company how to react to issues either by ignoring it or by taking a stand & resolving the issue through any of the possible ways.
Thus, before the customer approaches the public forum or takes any of the legal steps, be prepared & plan well in advance to tackle any of the criticisms & satisfy the customer swiftly & effectively.