The Google AdWords certification program intends to test the practices that are followed in the world of online advertising. Broadly speaking, you become acquainted with the following topics when you take the examination for getting this certification: Setting up and managing ad campaigns Tactics of optimization Different aspects of measurement and advertising on the internet […]
Most of Google Adwords marketers have been in the same boat since to analyze visitor flow of multiple Adwords account was unfeasible with single Analytics account. When someone had many Adwords accounts to handle, it was really weighty to have a deep assessment of all the accounts. Therefore, to judge the efficacy of accounts was not a dime a dozen.
That’s why in subsequent weeks, Google is coming up with an amazing process. It’s about a new linking process of all of your Google Adwords accounts under a MCC (My Client Center) account with that of a single Analytics property. Thereby, Google Adwords users would be able to have profound insights of their ad campaigns through Google Analytics. Means, overview of visitors’ traffic to your website through multiple Adwords account would be by far scrutinized through an Analytics account.,/p>
It’s pretty distressing when you don’t comprehend & things often walk off out of your control. Same thing happens with lots of PPC campaign makers when they look at the Search Query Reports (SQR) & get traumatized at the cringe keywords depleting their account. I too have one of the guilty-pleasures. Once, I saw lots of keywords in SQR which actually entailed nothing the for campaign.
For that reason, I thought, it’s imperative to boast list of negative keywords for your ad campaign preventing your ads to appear on SERPs when search queries contain desired keywords but are followed by undesired terms not apt for your website or business.
Having negative keyword list is vital for any of the PPC campaigns & one should possess an entire list of negative keywords. People are often concerned with more conversions & higher clicks but they don’t even bother to mention negative keywords which are obligatory to efficiently run an Adwords campaign.