Online Reputation Management
Maintaining reviews, ratings & comments is often pervasive in search marketing process but Online Reputation Management (ORM) is much more important than this & can exert wider impact on dignity of website or business.
ORM is basically a managing process through which company manages the criticisms, complaints or other issues arising from customers or users related to company’s products or services. It’s pretty much common to have issues with customers. But it depends on the company how to react to issues either by ignoring it or by taking a stand & resolving the issue through any of the possible ways.
Thus, before the customer approaches the public forum or takes any of the legal steps, be prepared & plan well in advance to tackle any of the criticisms & satisfy the customer swiftly & effectively.