Most of Google Adwords marketers have been in the same boat since to analyze visitor flow of multiple Adwords account was unfeasible with single Analytics account. When someone had many Adwords accounts to handle, it was really weighty to have a deep assessment of all the accounts. Therefore, to judge the efficacy of accounts was not a dime a dozen.
That’s why in subsequent weeks, Google is coming up with an amazing process. It’s about a new linking process of all of your Google Adwords accounts under a MCC (My Client Center) account with that of a single Analytics property. Thereby, Google Adwords users would be able to have profound insights of their ad campaigns through Google Analytics. Means, overview of visitors’ traffic to your website through multiple Adwords account would be by far scrutinized through an Analytics account.,/p>
Massive Google Adwords Accounts Linking
Earlier each Adwords account needed to be connected with different Analytics account. Under a MCC Account you can choose any of or multiple Adwords account having Administrative Access. This process fosters more defined linking access for each Analytics property.
Diagnose Unlinked Accounts
You can merely find unlinked accounts & swiftly link them to Analytics. Just have a look on the screenshot below. Just mark ‘x’ for the unlinked account & they are too geared up for connecting.
Manage Your Analytics Property More Intensively
Control process has been relocated from account level to property level which itself is a big thing. If multiple people work for your different accounts then, it’s not vital to give them a full access of your Analytics account. You just have to follow a simple step: Go to Property-Level & Edit-Permission to build Adwords links.
New linking Process will soon be spinned up to all Google Adwords accounts. Once new settings will be applied to your account, quickly, you will be able to view them. You just have to Login to your Analytics Account, click the Admin tab on header & under the Property column you will be seeing New Adwords linking section.
At last! Through new Google innovation, enhancing the competency of PPC Campaigns through Bulk Linking feature would definitely turn to be like a piece of cake for Adwords practitioners.