Online Reputation Management
Maintaining reviews, ratings & comments is often pervasive in search marketing process but Online Reputation Management (ORM) is much more important than this & can exert wider impact on dignity of website or business.
ORM is basically a managing process through which company manages the criticisms, complaints or other issues arising from customers or users related to company’s products or services. It’s pretty much common to have issues with customers. But it depends on the company how to react to issues either by ignoring it or by taking a stand & resolving the issue through any of the possible ways.
Thus, before the customer approaches the public forum or takes any of the legal steps, be prepared & plan well in advance to tackle any of the criticisms & satisfy the customer swiftly & effectively.
No Any Other Alternative of ORM
You can’t go away from ORM. Think of if somebody starts a website to just throw you out of the competition or has been using social media to post the products or other stuff related to your niche and you can’t do anything as you are doing nothing for building the reputation or public relations for your website. Consequently, those can rank in search results on your used search terms thereby downgrading your website.
ORM has been mushrooming hastily for many years. It’s quite evident that if a business doesn’t spend to repair its repute, then it will definitely have to forgo in terms of fallen consumers trust & credibility.
I’ve also seen people keeping social profile lower, simpler or hiding from public which is another factor for falling ORM. Businesses should also mange identities of their employees along with their own profiles tied to their business. Sometimes small business entrepreneurs or employees which ought to be Jack of All Trades, but don’t know how to handle social media websites & this becomes the reason for not running a small business efficiently.
Besides running a business professionally & proficiently, maintaining a stature of business or website is also imperative. So, I am here with 10 tips to effectively manage ORM of your business.
1. Authorship Being The Most Promising Way
Authorship has always been an outstanding tactic for marketing & can lead to various fruitful outcomes if done accurately. Authorship designates a singularity to the proprietor or owner associated with company describing his ability of being an unique person. Google prefers authors to be an individual & of course the author tag must be linked with g+ profile not with company page.
It’s essential to liaise with social networking websites as much as possible. Being a B2B or high tech website, it’s important to make efficient utilization of LinkedIn engaging employees & executives as well. Likewise for an image oriented website, connecting with Pinterest, Instagram & Snapchat etc would be beneficial too. Last but not the least, for video sharing YouTube & Vimeo are pretty useful websites.
2. Build Your Personal Social Media Accounts Too
To engage with audience more closely, you must have your separate accounts too besides Facebook, Twitter or Google Plus. You can approach Klout & Kred which are very good social sites where you can develop potential audience, interact with them & influence them to like or deal with your business. If somebody put negative posts or comments, you can easily outrank those posts or take stand against those without any intricacy.
3. Assign Your Product or Company a Brand name
Your company product should have a separate brand identity. Websites, webpages, social media pages & other web properties must be authorized as a brand name only. You are also required to develop content in entice to rank for those reputed brand names only.
4. Make People Socially Visible Linked With Your Business
People liaised with your company must have strong presence on social websites with genuine profile expressing their identity reasonably knotted with company as its indispensable for ORM. People often search by designated terms like Doctors, Advocates etc. So, unique identity can help a company person to rank easily thereby stirring the ORM of the company in meandering ways.
5. Blog Publishing
Using authorship, an individual is supposed to create & post blogs on regular basis. Blogs with quality content & pretty good keywords can lead a website to have huge amount of visitors thereby broadening the potential consumers’ base. It’s not only a good medium of showing authorship but also to rank higher on search results page. You can also interact directly with users through comments & reviews.?
6. Learn To Listen First Before React
If you are constantly facing negative reviews or comments, then don’t panic. Try to accept the fact that your management process can have some weaknesses which are responsible for negative comments & are required to be fixed. Modify your strategies in such a manner that customers might get satisfied & they should not at all feel like being cheated. It must be born in mind that pressuring clients to pay more would inversely turn into losses if they are not served appropriately.
7. Genuine Apology
Once it’s certain that unfortunately, there is a mistake from your side so it’s essential to take stand by apologizing for what you have done. Make sure there should be legitimacy & transparency in your gesture while making a apology thereby convincing customers to understand your accountability.
8. Avoid Online Arguments
Many a times you would face a situation where you might be technically right but the customer is not ready to understand. In these circumstances, if you indulge in arguments to prove your point would make the situation even worse & can lead to losing of your valuable customers. Therefore, it’s advisable to solve the matters offline if possible. Your gesture ought to be nice online & your decent professional attitude may only win the hearts of customers including prospective clients too.
9. Investing In ORM Is Not At All Bad
Online Reputation Management requires time. If you don’t have idle time or don’t know how to execute it, then it’s indispensable to invest in it. Hire people to maintain ORM & don’t presume it to be not so important task. Thus, it’s vital to endow time & money into ORM to maintain an online character of your business.
10. Outranking Negative Comments
Besides, if somebody tries to criticize your brand deliberately, it’s imperative to execute a few measures to outrank these criticisms. Firstly, bunch up all the stuff like websites, blogs, your social media profiles, company’s associated webpages etc. having excellent reputable expressions just to represent them as collateral for your company’s name & fame which would swiftly unclog the negativity of your company. Other measures could be like taking legal actions or consulting with public relation specialists against fake or damaging claims or news.
In nutshell, ORM is something that is inevitable & can leverage your business in extreme ways outranking the negative comments & reviews. People must assume it as an insurance expenditure which is to be born for future risk management.
Local business sites are more exposed to these types of risks. Hence, it’s pretty much essential for them to review periodically & maintain their online reputation in entice to come out of this chaos.